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The Business of Fitness Podcast

Jun 2, 2026

For the last year, I’ve been building a new business. And every step of the way, I’ve been documenting the process.

In this episode, I walk you step-by-step through this process.

I explore how to build a new business from market problem to launch, using research, IP, branding, productisation and...


May 5, 2026

Subscribe to my new podcast, The Gobsmack Podcast here.

Summary: In this episode I explore why customer experience, not AI, is the real competitive advantage of the future, and how service businesses can escape commoditisation by entering the experience economy.

4 things you'll learn in this episode

  • Why 'predicting the...


Apr 30, 2026

In this episode Dan uncovers the pricing mistake leaving fitness professionals underpaid, and shares the four-step approach he used to help one trainer charge $25,000 per client.

Four things you’ll learn in this episode:

  • Why the traditional “build first, price later” approach keeps fitness professionals stuck...


Apr 15, 2026

Summary: In this episode Dan explores agentic AI, how it differs from chat-based AI, and why delegating to it rather than using it can help you earn more and reclaim time.

5 things you'll learn in this episode

  • The key difference between chat-based and agentic AI. Most people are directing AI step by step. Agentic...


Mar 24, 2026

Summary: Dan explains why most business owners glance at numbers without using them well, and shares a complete KPI system to track what matters, focus your effort, and build a better life.

This one works really well as a video, as Dan does a walk through of a KPI spreadsheet. You can watch that here, or read the...