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The Business of Fitness Podcast

Jan 27, 2026

In this episode, Dan Williams explores why traditional sales and discount-driven marketing make fitness business owners feel uncomfortable, and how shifting to an experience-focused approach can create trust, authenticity, and lasting client relationships.

5 things you’ll learn:

  • Why the ‘sales and offers’ model...


Jan 13, 2026

In this episode Dan Williams sought out nine of the most successful fitness and health business owners of 2025.

He asked each of them to share their one biggest lesson that will carry them to more success in 2026.

You’ll hear from Emily McPhillips, Jason Lim, Sam Cassells, Jake Morgan, Emily Moore, Jade Webb, Grant...