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The Business of Fitness Podcast

Aug 10, 2026

In this episode, Ben Luckens interviews Dan about why remarkable client experiences will become a major competitive advantage for fitness businesses in the age of AI.

This episode covers some of the topics from the 2026 Perth Fitness Business Client Experience Workshop. Learn more about that here.

Dan explains why...


Aug 4, 2026

In this episode, Dan Williams explains how personal trainers can design a PT session that clients remember, value and talk about.

(it's also a summarised 'sneak peak' of the upcoming 2026 Perth Fitness Business Client Experience Workshop)

He walks through how to map every client touchpoint, identify the pits that damage...