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The Business of Fitness Podcast


Aug 11, 2024

Dan sat down with the founders of GOAT - a company shaking things up in the recovery space with their innovative mouth tape and nose strips.

They spoke about building brand and launching a physical product.

In this wide ranging conversation, you will learn:

  • Why a partnership is important for business success.
  • The exact process you should go through to launch a physical product.
  • The founders' journey through entrepreneurship and business building.
  • How to market an innovative product and send it mainstream.
  • The importance of community in brand.
  • Advice to fitness and health professionals who want to launch their own physical products.