In this episode Dan breaks down how he'd build a fitness
business from scratch in 2025, including the exact model, setup,
pricing, and marketing he’d use if he were starting again.
What you'll learn in this episode:
Why Dan would start by designing his ideal lifestyle
before building the business
The overlooked role of community in delivering
long-term client results
How he would structure semi-private sessions to
maximise both coaching quality and social connection
The type of space he’d choose to operate from, and
why less is more
Who he would and wouldn’t work with, and how he’d
attract natural referrers
Why he’d charge premium rates and how he’d justify
the price
How he would keep admin, payments, and scheduling
simple and low-cost
What he’d do differently when it comes to equipment,
technology, and gym setup
How he’d market the business without spending
anything on advertising
About the Podcast
Actionable ideas to build your fitness business. Presented by Fitness Business Mentor, Dan Williams.