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The Business of Fitness Podcast


Sep 8, 2025

Like a lot of poeple, Ben Luckens from Life's Peachy FIT has a great conversion rate when his leads come in for a trial.

But the issue is actually getting them in the door.

In this episode, Ben asks Dan about his strategies for less ghosting and more conversions.

You'll learn:

  • Why adding friction can actually improve lead quality and boost show-up rates.

  • The surprising response time that multiplies your conversions by nearly four times.

  • How to deliver remarkable client experiences before someone even sets foot in your gym.

  • Five psychological triggers that ethically nudge leads from enquiry to committed member.