Aug 17, 2023
Over the last decade, real estate teams have taken over the industry like a silent avalanche, providing value in the way brokerages used to. The truth is: the margins of brokerages have been squeezed so tight, most of them are doomed to go out of business. That is, unless they adapt, pivot and stop competing in a race to the bottom.
Is there a way for brokerages to survive in today’s industry? Can brokerages reinvent themselves to be more valuable? What is the next iteration of real estate?
In this episode, visionary leader and entrepreneur,
Eric Forney shares his journey from selling paint to becoming the
youngest person to sell $100 million in Indianapolis. He also
shares his vast knowledge on the state of the brokerage model, and
what can be done to evolve it before it’s too
late.
The race to the bottom has really depleted the margins in the real estate brokerage business, so teams have stepped up to fill in the gap. -Eric Forney
Three Things You’ll Learn In This Episode
- Why Gary Keller is passionate about teams
How did Eric end up running one of 96 teams owned by Gary Keller?
- What can never be outsourced or replaced by AI
Is technology bad for the future of agents or will it actually allow us to go up the value ladder?
- The silent avalanche
How did teams go from virtually non-existent, to competing with brokerages to completely dominating the industry?
Guest Bio
Eric
Forney is a visionary leader, entrepreneur, consultant, and
presenter with a passion for empowering entrepreneurs to thrive in
today's competitive market. As VP of Industry and Innovation at
Livian, he is renowned for his relentless dedication to growth and
innovation across Livian’s more than 70 markets nationwide. Connect
with Eric on LinkedIn.