Aug 3, 2023
A lot of Realtors have huge followings online but that doesn’t translate to the business they do. Ken Pozek doesn’t just have the following and influencer status, he has the business to back it up.
What has come out of filming iMove videos with 2 views has turned into almost 40k subscribers and 600 deals.
What sets him apart from other agents with huge followings online? How do you turn YouTube into a deal source?
In this episode, Ken shares how he began his digital
creator journey and how to become the digital mayor of your
town.
We’re a recognition, trophy industry. The recognition of online stuff does very little for me if I can't monetize it in some way back to real estate. -Ken Pozek
Three Things You’ll Learn In This Episode
- A YouTube lead feels like a warm sphere referral every time
Why are leads from YouTube surprisingly much easier to convert?
- Be the digital mayor of wherever you live
Do you need to have a massive following to successfully turn YouTube into a lead generation pillar?
- They’re not going to hire the best TikTok dancer
What’s the biggest mistake Realtors make when they grow a sizable social media following?
Guest Bio
Ken Pozek is a Realtor, digital content creator and founder of The Orlando Real.
The Pozek Group is a specialized group of real estate agents, led by Ken Pozek, in Orlando, Florida. After helping over 2,000 buyers and sellers, The Pozek Group has become one of the nations’ top selling groups. Garnering hundreds of 5 star reviews and helping clients from all over the world find a home in Orlando. For more information, head to https://www.theorlandoreal.com/ and subscribe to the YouTube channel.