Real Producers

Sep 28, 2023

The recent class action lawsuit on buyer agent compensation proves that there’s an attack on how Realtors get paid. In many ways, this threat is self-inflicted. As agents, we’ve let the narrative on what we do get shaped by outsiders - from lawyers to the media.

We haven’t done a good enough job of explaining...

Sep 21, 2023

Ask most business owners what limited resource they wish they had more of and they’ll tell you it’s time. Ben Lalez calls BS on this answer.

Our time can actually be near-unlimited for a cost that’s far below what we buy back. The concept of outsourcing is obviously not new, but we don’t take it far enough. We...

Sep 14, 2023

It’s a common tale that once people achieve success and make enough to meet their needs and a few luxuries, they take their feet off the gas in business. Beyond using our money to serve ourselves, there’s a higher level and purpose - giving our money away to issues we care deeply about.

For The N2 Company CEO and...

Sep 7, 2023

In 2019, Arnold Desena was a rockstar real estate agent, and he was about to be featured in Real Producers. Then a near fatal accident left him paralyzed from the neck, down, and his cover story became a very different tale.

In this business, a bad day can mean no one picking up their phone or a deal falling through....