Jun 24, 2025
Why Music Journalism Will Never Be The Same!
In this episode, we go inside the rapidly changing world of music journalism with veteran journalist Mark Sutherland. Hear how the rise of digital media, AI, and the live music boom are shifting the power dynamics in the music industry. Mark shares firsthand insights on the collapse of traditional gatekeepers, the importance of adapting to new platforms, and why success for artists looks so different today. Whether you’re an artist, music pro, or industry enthusiast, this conversation is packed with must-know trends! 🎙️💡 #MusicJournalism #MusicIndustry #DigitalMedia
Our mission here at MUBUTV is to
help independent artists and music business professionals of the
future to educate, empower and engage their music
career.
🎙️ Music Business Insider Podcast:
https://www.mubutv.com/podcast
The Music Business Insider Podcast is a deep dive for listeners
like you who want to educate, empower & engage their music career.
We take you inside behind the scenes through a series of in-depth
conversations with today’s leading experts in the Music Industry
including A&R, Music Supervision, Artist Management, Marketing,
Publicity, Touring, and much much more. You can find it by
searching “Music Business Insider Podcast” on any podcast app or
platform [ie: Apple Podcasts, Spotify, etc.].
📒 Show Notes and Resources 📒
LINK
⚡️What you'll learn in this
episode⚡️
👉 The realities of surviving in music
journalism’s new world
👉 How social media has changed the artist-audience relationship
forever
👉 Why live music and catalog are redefining industry power
👉 and so much more...
Here are the ways to work with us here at MUBUTV:
⚡️Insiders! Secure Your Spot! Get
expert music career coaching with Ritch & Eric. Book your 15-min
discovery call now: Grab a spot! 👉 https://book.mubutv.com
⚡Insiders! Get Your FREE Music Supervisor Guide! Unlock pro tips
and learn how to pitch Music Supervisors the right way. Don’t miss
out! Download link below:
👉 https://link.mubutv.com/MSFreeGuide
Books mentioned:
📒 How (Not) to Run a Record Label - https://amzn.to/3G92kms
📒 I Was There: Dispatches from a Life in Rock and Roll by Alan
Edwards
https://amzn.to/4ndwvJV
📒 How Music Works by David Byrne - https://amzn.to/4eacFuQ
🎧
Get Audible Free - Your favorite titles anywhere you go. Enjoy a
free trial on us!
https://amzn.to/3RB2nu4
Podcast
Credits
Produced by: Ritch Esra & Eric
Knight
Editor: Eric Knight
Shownotes & Transcriptions: Rick
Staffy
DISCLOSURE: Some product links are
affiliate links which means if you buy something we'll receive a
small commission.
Copyright © 2025 MUBUTV™ Media.
All Rights Reserved
Veteran music journalist Mark Sutherland discusses the
digital transformation of music journalism on the MUBUTV Music
Business Insider Podcast. He shares how artists and journalists are
adapting to the new music business and navigating the current music
marketing landscape. Learn about the shift away from traditional
gatekeepers and towards the rise of new media.