May 2, 2025
Guest: Kevin Cohn,
Chief Customer Officer, Brightflag
Host: David Cowen,
President, The Cowen Group
🎙 This episode of Careers in the Business of Law (CBL) is a masterclass in motion.
Pre-live from the frontlines of CLOC, Kevin Cohn—Chief Customer Officer at Brightflag—joins David Cowen for a candid, strategic breakdown of how legal ops careers are being redefined in real time.
It’s not just theory. Kevin unpacks the real ROI of relationship-driven events, the anatomy of modern go-to-market strategy, and the emergence of legal ops as a strategic powerhouse inside the legal department.
🔑 Six Big Ideas from the Conversation
1. Community-first is the new
go-to-market.
Bright Flag doesn’t lead with features—they lead
with helping. Their playbook is about solving legal
ops problems, not pitching products.
2. Events like CLOC drive
Origination, Advancement, and Nurturing.
Think beyond booth traffic. Kevin outlines how events create
momentum across the business development lifecycle—and why deep
trust matters most.
3. Legal ops roles are moving up the
strategy stack.
Titles like Chief Legal Data
Officer and Legal Chief Strategy
Officer mark a shift from execution to foresight. Legal
ops is no longer the backstage crew—it’s co-authoring the
future.
4. The champion persona is your
north star.
Champions are the change agents inside legal departments. They may
not control the budget, but they drive the decision.
5. First-time CLOC attendee? Come
with a plan.
Ask questions. Introduce yourself. Set daily KPIs for connection.
And before the rooftop parties blur your memory, write those
names down.
6. Legal ops is leading the AI
era.
While GCs are pulled into geopolitical and enterprise-wide risk,
legal ops is best positioned to own digitization, AI integration,
and operational change.
Viva Las Vegas. Let’s move from now to next.