Jan 29, 2025
In this episode, Roger explores the powerful roles of status and identity in marketing, emphasizing how aligning products or services with a customer’s aspirational identity or desired status can drive business growth and engagement. He introduces the 'triad of buying categories'—relationships, health,...
Jan 22, 2025
This week Roger speaks with Natalie Doyle Oldfield, a leading authority on trust in business. Natalie holds a master's degree in trust studies and has built a significant career around measuring and improving trust within companies through her proprietary Trust Equity Index. Her approach helps businesses understand...
Jan 15, 2025
This week, Roger sits down with Mark Young, author of Date Your Clients and CEO of Ryze Agency, to discuss his innovative approach to client engagement. Mark draws a fascinating parallel between business relationships and dating, emphasizing the importance of securing the next "date" to foster long-term connections....
Jan 8, 2025
In this insightful episode, Roger sits down with Sally Peterson, a seasoned business coach and citizen of the world. Sally shares her extensive experiences living in multiple countries, securing various residencies and dual citizenships, and traveling the world. She discusses navigating international tax laws and...
Jan 1, 2025
This week, Roger sits down with Michael Bernoff, a specialist in neuro-linguistic programming (NLP), and the President and Founder of the Human Communications Institute. Michael shares his transformative approach to personal development, demonstrating how NLP can turn negative situations into positive ones, help...