Nov 29, 2023
For businesses of all types and sizes, branding and marketing are a key component of their overall business plan and strategy. Good branding informs the public about your products & services AND your values and mission. Although consumer branding is at the top of entrepreneurs' priority lists, employer branding is often overlooked in favor of its better-known cousin. In this episode, Roger welcomes an expert in employer branding to help us understand the difference and how the two strategies can work in tandem to both recruit exceptional talent and convey brand awareness.
Ciara Salg is the Senior Manager of Recruitment Marketing and Employer Brand at Hilton Hotels. She joins us to share her expertise on employer marketing and how to attract potential employees to your small business or organization. As a passionate branding, marketing, and advertising manager, Ciara has worked for various Fortune 500 companies, including Maybelline, L'Oreal Express, and GEICO. Her journey, which includes internships and working at a marketing agency, has shaped her global mindset and led her to her current role at Hilton.
Roger and Ciara dive deep into the importance of employer branding, the value of team member storytelling, and leveraging creative campaigns to stand out in recruitment marketing. Ciara also shares insights on engaging Gen Z and millennial audiences, the impact of aligning with influencers, and the integration of employer branding with the overall consumer brand. Get ready to be inspired by Ciara’s valuable insights and strategies for attracting the right talent to your organization!
Topics include:
- Understanding Consumer Branding Vs Employer Branding
- Staying on Trend When Targeting Your Marketing
- The Key KPIs In Employer Marketing
- The Dangers of Aligning Your Brand with A Celebrity
- The Branding Project Ciara Is Most Proud Of
Connect with Ciara:
Ciara’s Book Recommendation:
A Whole New Mind: Moving from the Information Age to the Conceptual Age
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Produced By: Social Chameleon