Jun 26, 2024
In this episode, Roger interviews Joe Apfelbaum, a
digital marketing expert, author of
High Energy Marketing, and CEO of Ajax Union, about leveraging AI on
LinkedIn to build a network and grow a business. Joe elucidates on
how to use AI tools, like his creation evyAI, to streamline LinkedIn interactions
and convert them into profitable business opportunities. He
emphasizes the importance of acquiring customers over building a
traditional website when starting and scaling a business. Joe also
offers detailed explanations on creating effective marketing
funnels, distinguishing between lead-in products and lead magnets,
and the value of a targeted email list.
Joe breaks down the funnel process, from attracting a broad
audience with educational content to converting the most qualified
leads through personalized interactions. Joe's insights underline
the significance of a well-strategized marketing plan incorporating
modern AI-driven tools for maximum efficiency. Additionally, Joe
shares his journey from web design to becoming a digital marketing
strategist and highlights the influence of his background in
rabbinical studies on his business integrity and
relationship-building approach. Roger and Joe discuss his future
vision for digital marketing, foreseeing a move towards more
personalized and niche networks driven by advancements in AI
technology.
Topics Include:
- The Importance of Integrity in Business
- Does Your Business Really Need a Website?
- Creating a Successful Marketing Funnel
- Is Email Marketing Really Dead?
- Streamlining Your LinkedIn Interactions with AI
Joe’s Book Recommendations:
Getting Things Done: The Art of Stress-Free
Productivity
The Miracle Morning: The Not-So-Obvious Secret Guaranteed to
Transform Your Life
Atomic Habits: An Easy & Proven Way to Build Good Habits & Break
Bad Ones
The Untethered Soul: The Journey Beyond Yourself
Connect with Joe
Instagram
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and ThriveMore Brands
Check Out Roger’s Book: An
Insider’s Guide to Business: Secrets From an Entrepreneur’s
Playbook
Visit Us: ThriveMore Brands Website
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Produced By: Social Chameleon