Aug 21, 2024
Roger Martin sits down with Michael Beecher, president
of EscapeWire Solutions,
about the essential topic of cybersecurity for businesses. Michael
delves into the prevalent cybersecurity threats such as email
phishing and ransomware, stressing how these threats can cripple
companies and even disrupt entire economies. He also shares his own
journey into the IT and cybersecurity fields, highlighting the
steps businesses need to take to protect their sensitive data. They
discuss the importance of conducting risk assessments and utilizing
frameworks like the
Center for Internet Security (CIS) and the
National Institute of Standards and Technology (NIST) to
enhance cybersecurity efforts.
The conversation touches on the potential of AI and machine
learning in both bolstering cybersecurity defenses and equipping
attackers with new tools. Michael provides practical advice for
small to mid-sized businesses, emphasizing the need for vigilance
and proactive measures in an increasingly interconnected world.
Roger and Michael explore the broader implications of cybersecurity
on international politics and economic stability, underscoring the
critical role of IT in maintaining the flow of information and
resources. Michael’s insights offer valuable guidance for
businesses aiming to safeguard their operations and ensure
long-term growth.
Topics Include:
Michael’s Book Recommendation:
Traction: Get a Grip on Your Business
Connect with Michael & Resources:
National Institute of Standards and Technology
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Produced By: Social Chameleon