Jan 11, 2025
Ever feel like you're drowning in a sea of marketing advice that leaves you feeling more overwhelmed than empowered? You're not alone. In this eye-opening conversation with Facebook ads expert Lara Eastburn, we dive deep into what real, authentic marketing looks like and how it differs from the cookie-cutter approaches many of us have been taught.
We explore the difference between transactional and non-transactional marketing, and why understanding this distinction is crucial for personal and professional growth.
One of the most powerful insights from our chat is how easy it is to fall into the freebie trap without even realising it.
Lara breaks down:
We also tackle the pervasive issue of authenticity in our marketing efforts. Lara offers wisdom on:
By the end of our conversation, you'll have:
Whether you're struggling with personal branding, professional challenges, or just feeling stuck in your marketing efforts, this episode offers a fresh perspective on how to take charge of your business messaging. It's time to stop waiting for the perfect freebie and start making real connections.
Find out more about Lara here: https://laraeastburn.com
Find out more about Suzanne here: https://www.suzanneculberg.com
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The Nope coach Suzanne Culberg teaches you how to put yourself first without feeling selfish, by setting healthy boundaries and reclaiming the unapologetic badass you long to be.
Contact Suzanne here: https://www.suzanneculberg.com/contact