Jan 26, 2026
From a Craigslist ad to a 1,000-unit-a-year powerhouse, The Hogan Group’s journey is anything but ordinary. In this episode, James and Keith sit down with Mike Hogan (Founder) and Alicia Pittman (Principal Broker & President) to unpack how they’ve scaled their Virginia-based team to 80 agents across multiple markets without sacrificing culture, accountability, or profitability.
They break down:
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Why micro-teams are the secret to mentorship, retention, and scale
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The onboarding expectations that instantly filter out the wrong hires
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Their unconventional “counter-recruiting” pitch that builds long-term loyalty
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How they use AI and CRMs to support, not replace, human connection
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Why clarity is kindness when it comes to letting agents go
This is a blueprint for building something real—with systems that support people, not replace them.
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Links mentioned during the episode:
https://www.youtube.com/watch?v=fTj69Gv3ZaU
Connect with Mike on LinkedIn.
Connect with Alicia on LinkedIn.
Learn more about The Hogan Group on Facebook - Instagram or online at
hogangrp.com.
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