Apr 15, 2026
What happens when a brokerage doesn’t trust its own numbers?
In this episode, James Dwiggins and Keith Robinson sit down with Sasha Hryciuk and Tracy Simmons of Loft47 to unpack a quiet but massive issue in real estate: most brokerages don’t have accurate or trusted financials.
From broken back office systems to duplicate data entry and unreliable reporting, they explain why this problem is more common than people think—and why it’s becoming more dangerous in an AI-driven world.
They also explore how AI is transforming operations, why accuracy matters more than speed, and what happens when automation meets compliance, audits, and financial accountability.
Connect with Sasha and Tracy at Loft47 on YouTube - Instagram - LinkedIn - X - Facebook and online at loft47.com.
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