Apr 20, 2026
Everyone keeps asking the same question: are mortgage rates going back to 3%?
According to NAR Chief Economist Dr. Lawrence Yun, don’t count on it.
In this episode, James and Keith sit down with Dr. Yun to break down what’s really happening in the economy; from inflation and national debt to oil prices, global conflict, and consumer confidence.
They unpack why rates are likely to stay higher than many expect, what that means for home sales, and how agents should be thinking about the market heading into 2026.
If you’re waiting for “the market to go back to normal,” this episode will reset your expectations.
Links mentioned during the show:
Dr. Yun’s content: https://www.nar.realtor/lawrence-yun
First appearance on REIU: https://youtu.be/5iI-z7XTlaA
Connect with Dr. Lawrence Yun on LinkedIn.
Stay ahead of the market with insights from Zillow’s Consumer Trends Report. This annual research breaks down what buyers and sellers are actually doing and what they expect from their agents.
With 55% of buyers being repeat buyers, yet only 13% using their previous agent again, the message is clear: past performance doesn’t guarantee future loyalty. Even more telling, nearly half of buyers and over half of sellers hire the first agent they contact.
Today’s clients prioritize pricing strategy, negotiation expertise, and a seamless, organized offer process. If you want to position yourself as the agent they choose in 2026, start with the data.
Explore the full report and put these insights to work
in your business.
https://bit.ly/4rDZg3M
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