May 4, 2026
What if the real problem in this industry is how many brokerages exist?
In this episode, James and Keith sit down with Jesse Garcia, founder of Maverick Real Estate, to talk about what most people won’t say out loud.
After building a financial operating system used by brokerages, Jesse got a behind-the-scenes look at how many actually operate and why some probably shouldn’t.
They break down what agents really need, why alignment matters more than splits, and how most recruiting models miss the mark entirely.
If you’ve ever questioned your brokerage or wondered what a better model looks like this episode will make you think differently.
Connect with Jesse on LinkedIn - X - Facebook - Instagram
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