Lust, Lube & Libido: The Story of Roam

Oct 23, 2023

Ever felt that tinge of discomfort while browsing or buying sexual wellness products? You're not alone.

Roam, launched in 2021 to eradicate that unease, with the goal of championing a sex-positive world and rewriting the narrative around sexual wellness.

In today's episode, Amy reconnects with an old university friend, Ben Taylor, the co-founder of Roam. Hear how a lad from Yorkshire and his mate Alex dared to challenge the mammoth brand, Durex, and embark on a journey to build a brand that empowers individuals to confidently embrace their sexual wellbeing.

Since its inception, Roam's accomplishments are nothing short of remarkable:

• Secured significant investment
• Flourished as a direct-to-consumer entity
• Stocked in over 600 UK stores, including - Superdrug, Boots, and Sainsburys

Tune in as Ben delves into:

• Roam's origin story
• The candid (and amusing) reaction of his mum to his unconventional business choice
• The intricate balance of product innovation
• Roam's transition from e-commerce to retail
• Insights on securing capital
• Ben's personal tips on mental well-being & adventure

For more on Roam's mission and products, visit: https://www.exploreroam.com/

Follow Roam on Instagram

Connect with Ben on LinkedIn