Reinventing Business: How Farmyard Turned Fine Dining Frozen

Nov 11, 2024

When Covid-19 hit, the hospitality industry had to pivot, with many adopting at-home dining options.

Award-winning Norwich restaurant Farmyard took on this challenge, determined to ensure their dishes tasted as good at home as in their Michelin-listed restaurant. They transformed their best offerings into high-quality frozen meals for home enjoyment.

Fast forward to 2024: Husband and wife duo Hannah and Andrew made the tough decision to close their restaurant of 7 years fully and focus on Farmyard Frozen.

In this episode of Really Good Conversations, Hannah shares their journey of redefining frozen food with restaurant-quality meals, navigating challenges, the creative dynamics of working with her husband, and Farmyard’s exciting future plans.

 

• Pivoting in a Pandemic: How Farmyard shifted from fine dining to frozen meals.
• Quality Standards: The challenges of ensuring restaurant-quality food at home.
• Creative Dynamics: Insights into running a business as a husband-wife team.
• Lessons Learned: Overcoming misconceptions about frozen food.
• Future Plans: Farmyard’s vision to make fine dining frozen a household name.

 

Tune in for an inspiring journey of food innovation and making tough decisions in business. 

 

Check out Farmyard Frozen at: 

https://farmyardfrozen.com/

Instagram: https://www.instagram.com/farmyard_frozen/