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The Channel CRO

Aug 22, 2023

This week, we are thrilled to welcome Brandi Starr, the COO of Tegrita, co-author of CMO to CRO, and the voice behind the "Revenue Rehab" podcast. Brandi is widely recognized for her expertise at the intersection of marketing strategy, creativity, and sales. At 2:19, she dives into the significance of integrating sales, marketing, and technology and how this forms the essential three-legged stool for businesses to thrive. As the conversation unfolds, Brandi delves deep into the challenges of lead management, the evolution of the Chief Revenue Officer role, and the pressing need for organizations to utilize their data better. Be sure to stick around to where our discussion turns to #tacosarelife. 

About Brandi: 

Brandi Starr is a true Modern Marketing Maven; she believes marketing magic happens at the intersection of strategy, creativity, and technology.  As Chief Operating Officer at Tegrita, a marketing consultancy specializing in marketing automation and strategy for the Modern Marketer, Brandi helps companies of varying sizes to attract, convert, close, and retain customers using technology. Voted one of the top 50 Women You Need to Know in Martech, 2018 Brandi's 20+ year career has spanned a variety of industries and marketing disciplines. Brandi is the Co-Author of CMO to CRO, The Revenue Takeover by The Next Generation Executive. When she’s not making the magic happen, you can find her on a plane (she loves to travel), eating street tacos (#TacosAreLife), or spending time with her family.