Aug 22, 2023
This week, we are thrilled to welcome Brandi Starr, the COO of
Tegrita, co-author of
CMO to CRO, and the voice behind the "Revenue Rehab" podcast. Brandi
is widely recognized for her expertise at the intersection of
marketing strategy, creativity, and sales. At 2:19, she dives into
the significance of integrating sales, marketing, and technology
and how this forms the essential three-legged stool for businesses
to thrive. As the conversation unfolds, Brandi delves deep into the
challenges of lead management, the evolution of the Chief Revenue
Officer role, and the pressing need for organizations to utilize
their data better. Be sure to stick around to where our discussion
turns to #tacosarelife.
Brandi Starr is a true Modern Marketing Maven; she believes marketing magic happens at the intersection of strategy, creativity, and technology. As Chief Operating Officer at Tegrita, a marketing consultancy specializing in marketing automation and strategy for the Modern Marketer, Brandi helps companies of varying sizes to attract, convert, close, and retain customers using technology. Voted one of the top 50 Women You Need to Know in Martech, 2018 Brandi's 20+ year career has spanned a variety of industries and marketing disciplines. Brandi is the Co-Author of CMO to CRO, The Revenue Takeover by The Next Generation Executive. When she’s not making the magic happen, you can find her on a plane (she loves to travel), eating street tacos (#TacosAreLife), or spending time with her family.