Apr 23, 2025
This week, your schmuckgirls are back with a very special and
interesting guest but of course they start you off with their
weekly updates. Marla and Libby share about their Passover holiday
and what they broke the holiday with and discuss fun upcoming
plans.
Post-Passover catch-up includes indulging in food, quality time
with loved ones, and upcoming events like FIDF gala and anniversary
cruise.
They then welcome best-selling author and award-winning
marketer, Aliza Licht! (0:09:23) She starts off sharing about how
one blind date has turned into her 24+ year marriage and her
unexpected shift from pre-med to fashion and PR. (0:18:26) - Aliza
then shares about how she worked through multiple roles in
fashion industry, taking risks to follow dreams and eventually ran
a huge Instagram page known as DKNY PR Girl. (0:21:51) - She then
discusses her move into starting her own podcast and crazy stories
of how she unintentionally got her guests talking about topics they
weren't supposed to. (0:31:49) - The trio then discuss about
personal branding and how to stand out on social media.
(0:37:04) - Aliza then shares about how she's worked to balance her
brand with her desire to speak up for her community and how she
faced backlash for not staying silent after October
7th. (0:53:47) - In the fun world of dating, Aliza analyzes
Marla's Hinge profile and gives tips on how to optimize your
personal brand on dating apps.
You can follow Aliza on Instagram @alizalichtxo and Schmuckboys @schmuckboysofficial.