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The Voices of Business: SCV

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Joshua Maddux, Founder at 95Visual

Aug 19, 2024

Scaling Business Success: Insights from Joshua Maddux of 95Visual

Introduction:
In this episode of *The Voices of Business*, host Corey Nathan sits down with Joshua Maddux, the founder of 95Visual, a leading provider of custom web and marketing solutions. Joshua shares his journey from homeschooling in Santa Clarita to becoming a successful entrepreneur, discussing how he built his business, 95Visual, and his passion for helping other businesses scale through strategic marketing and technology solutions.

What You Will Learn:

  • The significance of always being in a learning mindset as a business owner.
  • How Joshua transitioned from early entrepreneurial ventures to founding 95Visual.
  • The challenges and opportunities presented by AI in modern marketing.
  • Strategies for identifying and reaching target audiences effectively in a rapidly changing digital landscape.
  • The importance of setting clear expectations and defining terms in client relationships.

Episode Highlights:

  1. [00:01:00] - Joshua discusses his background, including being homeschooled in Santa Clarita and his early entrepreneurial ventures.
  2. [00:04:00] - The origin story of 95Visual and how Joshua navigated the challenges of scaling his business.
  3. [00:11:00] - Joshua shares insights on the importance of finding and hiring people who are better at specific tasks than you are.
  4. [00:22:00] - A deep dive into the role of AI in marketing and how 95Visual is leveraging AI to provide more effective solutions for clients.
  5. [00:29:00] - The importance of testing new marketing avenues regularly to stay ahead of industry changes.
  6. [00:40:00] - Joshua emphasizes the value of continuous learning and adaptation in business.
  7. [00:43:00] - The significance of clearly defining project scopes and managing client expectations to avoid costly misunderstandings.

Featured Quotes:
Joshua Maddux: "Always be learning, always be willing to accept that something's going to change. In our industry, things are changing so fast that we need to have training sessions every Friday just to keep up."
Corey Nathan: "Defining terms is really important—being clear about what you do and defining the relationship upfront is crucial."

Resources Mentioned:
- 95Visual < Joshua's Company
- 11 Labs AI < (AI Voice Cloning)
- Santa Clarita Valley Chamber of Commerce

Call to Action:
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