Lindsay and Brian Schlick of SchlickArt

Jul 15, 2024

In this episode of the Voices of Business, host Joshua Maddux interviews Brian and Lindsay Schlick, owners of SchlickArt, a visual marketing company specializing in photography, video, and visual marketing strategy for businesses, personal brands, and professionals. Joshua delves into the Schlicks' journey from their beginnings to building a successful business in Santa Clarita Valley, highlighting their expertise in creating impactful visual content.

 

What You Will Learn:

• The importance of storytelling in visual marketing. 
• How to create a consistent brand experience through visual content.
• The evolution of photography and videography in the digital age.
• Strategies for utilizing AI and other technologies to enhance business efficiency.
• Tips for overcoming challenges in entrepreneurship and adapting to changes.

 

Episode Highlights:

1. [00:00:00] - Introduction to the episode and guests.
2. [00:01:00] - Lindsay shares her background and journey into photography.
3. [00:03:00] - Brian discusses his path to videography and his experience with Princess Cruises.
4. [00:08:00] - The move to Santa Clarita and the founding of SchlickArt.
5. [00:18:00] - The unique approach of SchlickArt in providing a photo shoot experience.
6. [00:25:00] - The role of strategic conversations in their business process.
7. [00:35:00] - The importance of visual marketing for personal and business branding.
8. [00:41:00] - Adapting to technological advancements and the use of AI in their business.
9. [00:53:00] - Overcoming challenges during the COVID-19 pandemic.
10. [01:00:00] - Advice for business owners on creating a consistent web presence and leveraging trackable metrics.

 

Featured Quotes:

1. Lindsay Schlick: "We didn't want to start a photography business that photographed toddlers and weddings; we wanted to give people, especially women, a real photo shoot experience."
2. Brian Schlick: "Telling your story and getting people to understand who you are and why you do something is super crucial."
3. Lindsay Schlick: "If you don't breed an authentic brand and show it through video and visuals, customers will pick the company down the street who does."
4. Brian Schlick: "Technology, whether it's AI or new camera tech, is there to help us create a better experience for our clients." 

 

Resources Mentioned:

• SchlickArt Website: [schlickart.com](https://schlickart.com) 
• SchlickArt Blog: [SchlickArt Blog](https://schlickart.com/blog)  
• Santa Clarita Valley Chamber of Commerce: [scvchamber.com](https://scvchamber.com) 

 

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