Apr 22, 2026
In this March Influencer Response, Dani Sheehan sits down with Joe Sorrentino to unpack the real meaning of cost effectiveness when comparing roof coatings and single-ply systems. Joe shares how contractors and building owners should look beyond upfront pricing to evaluate lifecycle costs, long-term performance,...
Apr 17, 2026
This month's question:
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Are you a...
Apr 17, 2026
This month's question: Strategies for selling Fluid-Applied Systems to Skeptics
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Apr 15, 2026
In this CoatingsCast™, host Megan Ellsworth is joined by a Chris Huettig and Cody Wilson from Roof Coatings Manufacturers Association (RCMA) to break down the value of RCMA’s contractor membership. They explore the organization’s role in the roofing and coatings industry, the different membership options available
Apr 15, 2026
In this episode of CoatingsCast® Megan Ellsworth is joined by Jay Mitchell from Progressive Materials to talk about why ponding water remains one of the most persistent challenges on flat and low-slope roofs. Jay explains how to spot early signs of ponding on a dry roof, the risk it poses when left unattended and how...