Apr 22, 2026
In this March Influencer Response, Dani Sheehan sits down with Joe Sorrentino to unpack the real meaning of cost effectiveness when comparing roof coatings and single-ply systems. Joe shares how contractors and building owners should look beyond upfront pricing to evaluate lifecycle costs, long-term performance, sustainability goals and the unique “personality” of each roof. From material shortages and insurance trends to renewable warranties and asset management strategies, this conversation offers practical insight for making smarter roofing decisions in today’s market.
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