Mar 23, 2021
With digital titans like Amazon and Google
investing in physical mail and sending out postcards, it’s clear
that direct mail is going to a key part of the marketing strategies
of the future, especially in a post-pandemic world.
As a strategy, physical mail has become incredibly
unique because most businesses are now focused on their digital
channels. If we marry physical mail with the digital world, we
equip ourselves to capture more opportunity in our markets.
What are the best lead mediums and ways to stay top of mind and in
front of our clients going into the next decade? What are the
most important and surprising marketing strategies and methods for
the hyper-tech real estate office of the future?
In this episode, President and Chief Innovation Officer of TPMCO,
Kyle Baack shares why physical mail is making a strong comeback in
marketing, and how to marry it with digital strategies for the
maximum marketing exposure.
How the postal service is innovating
mail
With informed delivery, mail recipients are
emailed a scan of a piece of mail. A print provider can upload a
document, picture, hyperlink or even a QR code that redirects them
to a page of their choosing.
Why physical mail is the future of marketing
Many digital
companies are spending money to get into people’s mailboxes because
it’s not a crowded marketing medium. We’re going to see an increase
in strategies that leverage print mail.
How to leverage physical mail
There are many ways to use mail in our marketing and
relationship-building strategies. We can send out podcasts as part
of a client follow-up program and to market to our spheres. We can
boost our physical mail strategies by marrying them with digital
tools like QR codes.
Guest Bio-
Kyle Baack is the President and Chief Innovation Officer
at The Personal Marketing Company (TPMCO). For more than four
decades, TPMCO has helped thousands of real estate professionals
grow their businesses. As the housing market has fluctuated and new
technology has become available, they’ve worked hard to keep their
products relevant and innovative.
The TPMCO team is committed to continually researching current real estate trends and implementing new systems so that they can provide the highest quality in personalized marketing materials.
For more information, visit https://tpmco.com, and use discount code ERS with any purchase.