Apr 8, 2021
One of the biggest reasons businesses fail to
get ROI from their marketing is a focus on the top of the funnel,
and failing to engage with the people who are closer to a sale.
If we want to increase revenue, it’s critical to deploy
strategies that are tailored for the bottom of the funnel.
Retargeting is a powerful marketing strategy that allows us to make
more money without bringing new people into our funnel. If we’ve
already spent time, money and effort bringing them into our world,
getting them to take action on our offers becomes far easier.
How do we shift our thinking around our funnels so we’re not
wasting time and money on the wrong people? How can we use
retargeting to eliminate objections? In this episode, High
Performance Growth Hacker and founder of HACKTICS, Jason Wilmot
shares how he uses retargeting to help his clients increase their
revenue by over $50 million.
The most profitable part of the marketing
funnel
Our marketing efforts should focus on the people
who are most likely to buy from us. Retargeting gives us the
opportunity to engage with people who have already been exposed to
our marketing channels. By putting more ads and content in front of
them, we can potentially earn more money without generating new
leads.
Why many retargeting campaigns fail
Tracking is
the most essential piece of any effective retargeting strategy, and
the first thing we need to set up. If we’re not tracking the
traffic on our websites, and the people who engage with our
content, we’re wasting money and resources.
How to use retargeting to get more people to
buy
The people who reach the bottom of our funnel are
people who have the greatest need for what we have to offer. Very
often, they want to buy and just need a nudge in that direction,
whether it’s a piece of content that builds trust, more value or a
discount. Retargeting can provide the incentive that makes them
take action.
Guest Bio-
Jason is an entrepreneur, expert in retargeting ads and social media engagement, and founder and Chief Growth Hacker at HACKTICS. He is a High Performance Growth Hacking Coach and former Apple Distinguished Educator. Jason has helped clients revenue over $50,000,000 through his approach of growth hacking and growth marketing funnels. He's helped clients build multiple 6, 7 and 8-figure funnels, funnels for social media platforms and even Grammy award-winning artists.
Jason's knack for tracking
architecture makes him one of the most sought after growth hackers
in the space today.
For more information, visit https://www.hacktics.com and follow
@hacktics
on Instagram.
For a special discount visit https://www.hacktics.com/ers.