Apr 1, 2021
There are tons of ways to take our businesses into the future,
like building integrated office space and ancillary businesses, but
not all of us are at a level where we’re ready to act on those
ideas just yet. However, the one thing we can work on, regardless
of where we are today, is social media.
Having the type of social media strategy that makes us stand out is
a game changer in real estate.
How should we be using social media to attract a record number of
leads? Is it possible to use it to attract recruits, too?
In this episode, owner of kwELITE Columbus, Renee Mueller shares
the strategies that have got her massive results.
Why having a business page isn’t
enough
Facebook business pages are all good and well,
but if only our friends and family know about them, their reach is
relatively limited. These pages should be one piece of our social
media strategy.
How to target the right audience, the right
way
If we want our ads to stick out to our database, we
have to know what they want to see. Some CRMs, like Boomtown, allow
us to see what our leads are looking for, so we can get the right
ads in front of them.
How to use geo-targeting for recruitment
Run
retargeted ads to capture the attention of agents in other
brokerages. We have to make sure they know what’s available to
them, because we may just be the perfect fit.
Guest Bio-
Renee Mueller is the owner of kwELITE Columbus. After earning
multi-million dollar producer awards consistently over the years,
she decided to open her own brokerage in 2018 with the intention of
better serving her community, clients and agents. Today, she is the
owner and developer behind Parkway Plaza, which houses a range of
businesses including Premier Property Management and even Big Apple
Bagels.
To find out more, go to:
kwelitecolumbus.com