Preview Mode Links will not work in preview mode

Build Your Salon with Phil Jackson

Jun 27, 2016

Sick of the sight of me? Try my weekly podcast! Understanding your marketplace is not only useful. If your business is going to survive and thrive it can be seen as vital! But I fear that salons are either neglecting competitor analysis altogether or keeping a very narrow view of what their competition is. In this...


Jun 27, 2016

Sick of the sight of me? Try my podcast! This week I'm BRACED FOR IMPACT! I always get LOADS of hate whenever I talk about DISCOUNTING, because lots of salon coaches, owners and managers think you shouldn't EVER discount. I think they're wrong - there ARE times you can discount successfully in the salon - in this week's...


Jun 14, 2016

Sick of the sight of me? Try my podcast! It's my job to spot business trends in our industry and advise salons where they could improve the way they do things for bigger profits, less stress, higher customer satisfaction, etc. Recently I think I've spotted a trend towards salons being a little, well ... cheap. This week...


Jun 7, 2016

I'M WORRIED: I see a of of salon owners using Facebook a LOT in their businesses (maybe neglecting other marketing pillars) and they are using the platform really BADLY too. This week I explore the better ways of using Facebook in our salon businesses and talk through the types of Facebook Ad I think could be useful...