Jun 29, 2025
In this episode of Non-Profit North Stars, host Jim Eskin sits down with Dr. Susan Korbel, founder of Core Research, to discuss the crucial role market research plays in the nonprofit sector. With over three decades of experience, Dr. Korbel has helped countless organizations—both public and private—make informed decisions that maximize their impact. From strategic planning to feasibility studies, she shares how nonprofits can apply research to stretch their resources and better fulfill their missions.
This insightful conversation sheds light on how nonprofits can leverage data to navigate today’s challenges, optimize fundraising efforts, and drive meaningful change.
Key Takeaways:
- Research Fuels Impact – Nonprofits benefit from data-driven decisions just as much as for-profit businesses, particularly in strategic planning and fundraising.
- Measuring Success Can Be Complex – Unlike for-profit organizations that focus on financial ROI, nonprofits must evaluate mission-driven outcomes, which can be harder to quantify.
- Stretching Resources is Essential – With limited funding, nonprofits must maximize every dollar, making market research an invaluable tool for effective decision-making.
- Women in Leadership – Dr. Korbel shares her journey as a female entrepreneur and the importance of mentoring other women in business.
- The Power of Collaboration – Research and fundraising go hand in hand, and strong partnerships between researchers and nonprofit leaders can enhance long-term sustainability.
Tune in to hear how nonprofits can make smarter, more strategic choices in a world where every decision matters.