Oct 25, 2024
In this episode of the Ecommerce Optimizers podcast, Scott Reid speaks with Nikki Lindgren, the founder and CEO of Pennock, a performance marketing agency specializing in customer acquisition for lifestyle and beauty brands. Nikki delves into how machine learning-powered ad strategies, like Meta's Advantage+ Shopping...
Oct 18, 2024
In this episode of the Ecommerce Optimizers podcast, we are joined by Barada "Barry" Sahu, Founder and CEO of Mason, an AI-driven platform empowering Ecommerce brands to deliver hyper-personalized shopping experiences. With an extensive background in enterprise software development and Ecommerce personalization, Barry...
Oct 9, 2024
In this episode of the Ecommerce Optimizers podcast, Scott Reid speaks with Siddharth Sinha, the co-founder and CEO of Dresma, a platform revolutionizing how Ecommerce brands generate product content through the power of AI. Dresma helps sellers drastically cut down the time and costs associated with creating...
Oct 8, 2024
In this episode, Scott Reid interviews Scott Overbeck, the principal at Seacoast Consulting Group LLC. Overbeck, an expert in Ecommerce partnerships, dives into the often-overlooked growth strategy of forming strategic alliances with non-competitive, complementary businesses. By leveraging existing customer lists...
Oct 7, 2024
In this episode, Jeff Greenfield, CEO of Provalytics, shares his expertise on marketing attribution, a space undergoing massive changes due to the phase-out of third-party cookies and the rise of impression-based marketing. Jeff explains how Provalytics' platform leverages advanced AI-driven marketing mix modeling to...