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Writing in Public with Johanna Rothman

Jun 26, 2026

The Transcript: 

This is 60 Seconds of Writing in Public with Johanna Rothman for June 26, 2026, where I read an excerpt of just a minute of some writing in progress.

This is from the Continual Planning book.

And finally,

* Teams work frantically on the next initiative to save the company. Why are they frantic? These...


Jun 19, 2026

The Transcript: 

This is 60 Seconds of Writing in Public with Johanna Rothman for June 19, 2026, where I read an excerpt of just a minute of some writing in progress.

This is from the Continual Planning book.

That iteration, the continual planning of discovery based on delivery, means that these products often require...


Jun 12, 2026

The Transcript:

This is 60 Seconds of Writing in Public with Johanna Rothman for June 12, 2026, where I read an excerpt of just a minute of some writing in progress.

This is my first draft of the back of the book description for the continual planning book.

At every level of every organization, people spend enormous...


Jun 5, 2026

The Transcript: 

This is 60 Seconds of Writing in Public with Johanna Rothman for June 5, 2026, where I read an excerpt of just a minute of some writing in progress.

This is from the continual planning book.

Long Plans Offer Less Value

You might think that the longer and more extensive the plan, the more value it has....


May 22, 2026

The transcript: 

Many organizations can answer the problems they want to solve and for whom. They often understand the context and boundaries for those problems.

But all that certainty tends to translate into long, well-established plans instead of alternatives of smaller, more frequent experiments . 

Why? Because our...