Jun 5, 2026
The Transcript:
This is 60 Seconds of Writing in Public with Johanna Rothman for June 5, 2026, where I read an excerpt of just a minute of some writing in progress.
This is from the continual planning book.
You might think that the longer and more extensive the plan, the more value it has. After all, people thought about the plans. They probably did some research with customers. And if someone socialized the plans across the organization, lots of people might agree with all that planning.
Unfortunately, the longer and more extensive the plans, the less value those plans have.
You might not believe me. But it's a function of the age of all that thinking. Are the original ideas still valid after all this time? How can you tell if they are?