Jun 12, 2026
The Transcript:
This is 60 Seconds of Writing in Public with Johanna Rothman for June 12, 2026, where I read an excerpt of just a minute of some writing in progress.
This is my first draft of the back of the book description for the continual planning book.
At every level of every organization, people spend enormous amounts of time planning. But what kind of return do they get for all that planning?
Too often, the answer is nothing useful. The same old ideas circulate around the backlog, the roadmap, and the strategy. Instead of looking forward to work, everyone feels the weight of all those old ideas--and the delays of waiting for the delivery of that work.
The old ideas were great when you had them. However, most of the old ideas have outlived their usefulness. Aging ideas often lack value because time marches on. Nothing is the same anymore.
Instead of living with the sunk cost fallacy of those old ideas, you can shorten all the feedback loops so you can adapt and thrive—and capture the customers you want to serve.