Jun 3, 2025
AI is racing ahead, listings are scrolling past, and most agents are stuck wondering what to post next. In this episode Seth sits down with Ricky Zollinger—founder of RZM Media and the creative mind behind some of the highest-engagement real-estate reels on the West Coast—to break down a simple truth: your personal...
Mar 31, 2025
In this episode of What’s the Deal?, Seth Struiksma sits down with ADU expert and real estate investor Brian Koons to break down the real-life math, zoning loopholes, and step-by-step strategies behind building Accessory Dwelling Units (ADUs) in San Diego.
🚧 From turning 4 units into 8, to decoding Info Bulletin...
Feb 26, 2025
Get ready for a hilarious yet deeply insightful chat as Seth Struiksma welcomes his former broker (and “queer mother”), Richard Woods, to “What’s the Deal?”
From Richard’s days as a D.C. attorney to running a boutique brokerage in sunny San Diego, this conversation spills the tea on everything from buying...
Feb 15, 2025
In this episode of What's the Deal?, San Diego real estate expert Seth Struiksma sits down with Andrew Baker, Founder of Financial Haus, to discuss financial freedom for millennials and why traditional financial planning isn’t built for the modern professional. 🚀💰
They dive into:
✅ Why real estate
should be a...
Dec 10, 2024
n this dynamic episode, Seth Struiksma sits down with Mel Sofia, the founder and broker of The Avenue Home Collective, to explore the power of authenticity in the real estate industry. Mel shares her journey from conforming to industry expectations to embracing her true self—and how that transformation skyrocketed her...