This Old Marketing

While Coca-Cola begins killing zombie brands in favor of old standbys, companies like The New York Times are diversifying like crazy. Who's right?

Carnage is hitting digital media during the pandemic, affecting publishers just when they started to turn the corner, while content marketing, according to ANA research, is beginning to boom.

Joe raves about Prof G's podcast with Adam Alter on recombination. Robert raves on Calm's new meditation app, and comments about Google's new cookie policy.

This week's sponsor: ContentTECH Summit


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Direct download: 20-07-23-Episode-241.mp3
Category:Content Marketing -- posted at: 1:36pm EST