This Old Marketing

The Information estimates that last year's creator economy take is about $2 billion dollars. Does it have room to run?

CNBC and The Drum cover content marketing like it's a brand new thing, while American Express ditches their Departures print magazine for the web's greener pastures.

And podcasts continue to go big, now accounting for over $1 billion in advertising revenues.

Rants and raves include Drew Barrymore's new print magazine and Cristiano Ronaldo's spat with Coca-Cola.

This week's podcast sponsor is MarcomGather.

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Catch past episodes show notes at ThisOldMarketing.site. Get your .site domain today.

 

Direct download: 21-06-25-Episode-277.mp3
Category:Content Marketing -- posted at: 4:00am EST