This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

In this special episode #420, Joe and Robert dissect the upcoming Apple/Google deal for AI and the iPhone. Is this a sign of weakness for Apple or are they just buying time?

OpenAI's chatbot store is filling up with spam. Are you surprised?

And a group of publishing experts launch Authors Equity to give more rights back to authors. Uh, we don't think so.

Hits and misses include Liquid Death and Coca-Cola.

Rants and raves includes a full overview of the TikTok banning bill and why it's harder to become a creator today.

Sign up to CEX and use code TOM100 to win a guest spot on This Old Marketing.

This week's links:

Don Lemon Pivot Interview

Apple and Google to Partner on AI

OpenAI Spam

New Publishing Model Isn't Great

It's Harder to Become a Creator Today

No TikTok Bill

This week's sponsors:

Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease.

Work smarter, not harder at Hubspot.com/sales

-----

Content Connect 2024 - Join speakers from JPMC, Square, and Marriott, as well as your fellow content, digital and analytics leaders, for a day of keynote sessions, interactive workshops and unparalleled networking opportunities.  

If you're interested in attending this free event, please visit knotch.com/contentconnect.

------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 420.mp3
Category:Content Marketing -- posted at: 4:00am EST