This Old Marketing

Netflix Q4 earnings show how far the company is ahead in the streaming licensing deal with WWE vaults them into a live-events leadership position. So, what's next and what can we learn from their strategy?

Sports Illustrated is "mostly" dead. Here's a big opportunity for a brand like Nike or Under Armour to make a content marketing buy. Why isn't this happening more often?

And does the creator economy need a creators' union? The boys say no.

Rants and raves include Google finally killing off the cookie, while MrBeast goes to China.

This week's links:

Netflix Rocks Earnings

SI Almost Dead

Do We Need a Creators' Union?

G/O Media In Trouble

Google Finally Killing Cookies

MrBeast Goes to China

B.J. Novak Headlining Content Entrepreneur Expo (CEX) 2024


This week's sponsors:

Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease.

Work smarter, not harder at


Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at

Catch and subscribe to our NEW show on YouTube.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 412.mp3
Category:Content Marketing -- posted at: 4:00am EDT