This Old Marketing

Neil Young gives the finger to Spotify, while influencers and content creators fight for naming rights.

In today's episode, Neil Young takes a stand against Joe Rogan and Spotify. Will it work and does it matter?

And...right-wing commentator Joe Bongino gets booted from YouTube. Do they have the right, and what's the long-term play?

We discuss the meaning of influencers versus creators as McDonald's goes influencer, Trump Social goes searching, and Forbes gets into the creator economy.

And finally, Tom Brady launches his new crypto NFT project. Yes, we are going back to the year 2000.

In rants and raves, Joe raves about Andy Weir's new book, and Robert rants about Google and ad privacy.


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Direct download: 22-01-28-Episode-308.mp3
Category:Content Marketing -- posted at: 4:00am EDT