This Old Marketing

Robert and Joe run through the business books that have made the most impact on their lives and careers. They include:

  • Marketing Management – Philip Kotler
  • Discovery Driven Growth  – Rita Gunther McGrath
  • Different – Youngme Moon
  • How Will You Measure Your Life – Clayton Christensen
  • Zen and the Art of Motorcycle Maintenance – Robert Pirsig
  • Think & Grow Rich - Napoleon Hill
  • Seven Habits of Highly Effective People - Stephen Covey
  • Stranger in a Strange Land - Robert Heinlein
  • IMC: Integrated Marketing Communication - Don Schultz
  • David & Goliath - Malcolm Gladwell

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Direct download: 422.mp3
Category:Content Marketing -- posted at: 4:00am EDT