This Old Marketing

In this episode of #ThisOldMarketing, Joe and Robert discuss the idea of "peak content" and how there are two camps - one of more content and more traffic and one of the right content and the right traffic.  Email, of all things, could be a big opportunity for content marketers in the future, and the boys talk about what it's going to take to land a role as chief content officer.  Rants and raves include PewDiePie and creativity.  This week's TOM example: Karo Syrup.

This week's article links:

Peak Content the Collapse of the Attention Economy

What Comes After Email

Changing Roles of Chief Content Officer


Account-Based Marketing: Fundamentals every B2B Marketer Must Know




#ThisOldMarketing example: Karo Syrup

Direct download: 16-01-18-Episode-114.mp3
Category:Content Marketing -- posted at: 5:28pm EST