This Old Marketing

In this episode of #ThisOldMarketing, Joe and Robert discuss why publishing an article anywhere but Medium might be a good thing.  PwC launches research about the state of content marketing in enterprises, and the Guardian goes "full monty" with labeling native advertising as paid content on their website.  Rants and raves include the evolution of content marketing and Joe's level of exhaustion.  Today's TOM Example: Chief Optimist by Xerox.

This week's story links:

Anywhere But Medium
Most Organizations Still Struggling to Deliver Personalized Content, Says Forbes Insights/PwC Report
The Guardian Is Now Calling Native Ads Paid Content
This week's Sponsor: AdStation
Content Monetization eBook


Rants and Raves



#ThisOldMarketing - Chief Optimist by Xerox


Direct download: 16-02-01-Episode-116.mp3
Category:Content Marketing -- posted at: 5:00pm EDT