This Old Marketing

In this week's episode, we cover two major acquisitions that are content marketing related: Yahoo! by Verizon and Dollar Shave Club by Unilever. Medium launches a content marketplace that might be a category killer, and the New York Times content studio is now a full agency (who would have guessed?). Rants and raves include stopping and how publishers love for native advertising may mean that brands will inherit the web.  This week's TOM example: Houghton.

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Yahoo Sells Core Business to Verizon For 4.8 Billion

Unilever Buys Dollar Shave Club for $1 Billion

Medium Is Launching A Creative Exchange for Writers

T-Brand Studio Is Now A Full Fledged Agency

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Rants and Raves


Direct download: 16-07-25-Episode-141.mp3
Category:Content Marketing -- posted at: 6:53pm EDT