This Old Marketing

This week we cover breaking news from McGraw-Hill Education. MHE made the decision last week to kill their business book division. What does this mean for new business books and the future of business publishing?

Elon announces more problems at Twitter, including the fact that they keep losing money AND are cash negative.

At the same time, Threads engagement goes down. Does the initial data tell us anything about what will happen to Baby Zuckerberg?

And advertising continues to plummet. When will we hit the bottom?

Rants and raves include the writer and actor strike and a must-listen-to AI podcast.

This week's links:

Twitter Cash Negative

Threads Engagement Down

Advertising Continues to Plummet

Mo Gawdat/Prof G Podcast


Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at

Catch and subscribe to our NEW show on YouTube.

Subscribe at and get Joe Pulizzi's content creator newsletter 2x per week.

Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 385.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT