This Old Marketing

The boys launch the show discussing the NCAA's new ruling that college players can be compensated for their image and likeness.

While we don't know exactly what will happen, we do know that athletes from every sport will be developing out their audience-building strategies as of yesterday.

In other news, experiential events are on the rise (of course), but are brands throwing out the digital bathwater and missing a huge opportunity?

And Buzzfeed finally gets to go public through a SPAC. What's next? About 1,000 M&A deals.

Roberts rants about Google's play with cookies, and raves about Budweiser's new commercial. Joe raves about the Amazon/Wondery purchase of the Smartless podcast.

This week's podcast sponsor is MarcomGather.

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Direct download: 21-07-02-Episode-278.mp3
Category:Content Marketing -- posted at: 4:00am EDT