This Old Marketing

The boys kick off the show announcing NFT marketplace OpenSea's big revenue move in the last few weeks. Is Robert coming around the idea? Joe thinks so.

The Gap's Athleta launches AthletaWell, a content marketing loyalty play in the leisureware space. A good move, but an even better move to capture first-party data.

Facebook will show its first movie, while Amazon pools its resources to become one of the biggest media distribution companies in the world.

And digital media adoption overtakes traditional media for the first time, but there is a huge missed opportunity that no one is seeing.

In rants and raves, both Joe and Robert rant about the coverage of the Olympics, while Joe recommends the Olympic coverage from Snoop Dogg.


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Direct download: 21-08-6-Episode-283.mp3
Category:Content Marketing -- posted at: 4:00am EDT